| Título | Claire's Website mockup |
| Agencia | DEFINITION 6 |
| Campaña | Fashioning a Brand New Digital Experience |
| Anunciante | Claire's |
| Marca | Claire's |
| Posted | Noviembre 2022 |
| Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes |
| Resultado | Customer experience agency DEFINITION 6 worked with Claire's on a new digital experience in which it reimagined claires.com for a generation of digital natives. The site pushed the boundaries of eCommerce and seamlessly integrated the in-store experience to create a more cohesive customer journey. The experience has yielded a 25% increase in revenue and a 50% increase in clicks. |
| Medio | Sitios de Internet |
| Duración | |
| SVP Group Account Director | Laura Schneider |
| Chief Digital Officer | Paul McClay |
| VP Creative Director | Thom Henkel |
| VP Account Director | Jeanna Welday |
| SVP, Group Creative Director | Doug Dimon |
| Director creativo | Christian Duplantis |
| Program Director | Angelina Pennington |
| Software Development Director | Chet Verigan |
| Director de cuentas | Dominique Lescalleet |
| Senior Digital Producer | Akeem Mitchell |
| Senior Art Director | Tommie Lee |
| Director artístico | Bohdana Komichak |
| Senior Designer | Kristen Boban |
| Director creativo adjunto | Christy Stehle |
| Responsable de conceptos / redactor | Jessica Wise |
| Director de proyectos | Abby Boulrice |
| Diseñador gráfico | YiJun Jiang |
| Diseñador gráfico | Maxi Brufau |
| Junior Interactive Designer | Brooklyn Busman |
| Quality Assurance Manager | Pierre Sooh |
| Front End Developer | Matt Weaver |
| Developer | Jason Roth |