| Título | Chicken |
| Agencia | VMLY&R Health |
| Campaña | The most unfair diet |
| Anunciante | Fundación PKU |
| Marca | Fundación PKU |
| Fecha de primera difusión/publicación | 2023 / 3 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Lema | Trapped in the most unfair diet |
| Sinopsis | Phenylketonuria, most known as PKU, is a rare, hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, or egg, must be eaten in extremely small quantities and with a great precision. A milligram or down of food protein intake can cause irreversible brain damage and even death. But worst of all is that currently a biosensor device to measure blood’s protein level isn’t existing, so the Fundación PKU is soughing to raise funds to finance its design, development and commercialization, which would allow for a real-time monitoring of blood protein levels. Only with this device we would be able to guarantee that PKU patients eat in a safe, non-hazardous manner. |
| Filosofía | With this graphic and detailed illustration campaign carried out by the renowned illustrator Roberto Junaka, we want to raise awareness on the unfair reality of these people in a simple, direct, and visually attractive way: showing patients trapped in their own diet foods. |
| Medio | Prensa y publicaciones |
| Director creativo | Leo Rincón |
| Director del grupo de creación | João Jackel |
| Responsable de conceptos / redactor | César Pérez |
| Responsable de conceptos / redactor | Catalina Segura |
| Responsable de conceptos / redactor | Heather Hamilton |
| Director artístico | Raúl López |
| Director artístico | Rodrigo Cabello |
| Diseñador gráfico | Lucía de Pablos |
| Illustrator | Roberto Junaka |
| Chief Creative Director | Natxo Díaz |
| Illustration | Jun Nakashima |
| Responsable de conceptos / redactor | Natxo Díaz |
| Dirección artística | Leo Rincón |
| Dirección artística | João Jackel |
| Junior Art Director | Jero Rincón |
Más creaciones
VER TODOInvisibles
- MARCA:
- FundAME
- AGENCIA:
- VMLY&R Health
Board - PKU
- MARCA:
- Fundación PKU
- AGENCIA:
- VMLY&R Health
Fish
- MARCA:
- Fundación PKU
- AGENCIA:
- VMLY&R Health
Egg
- MARCA:
- Fundación PKU
- AGENCIA:
- VMLY&R Health
Invisibles Bathroom
- MARCA:
- FundAME
- AGENCIA:
- VMLY&R Health
Invisibles mirror
- MARCA:
- FundAME
- AGENCIA:
- VMLY&R Health
Invisibles Swing
- MARCA:
- FundAME
- AGENCIA:
- VMLY&R Health
Invisibles Window
- MARCA:
- FundAME
- AGENCIA:
- VMLY&R Health
Video lives behind SMA
- MARCA:
- FundAME
- AGENCIA:
- VMLY&R Health