Lauren West
Head of Content at Venables Bell + Partners
San Francisco, Estados Unidos
TítuloStop the Real Estate Madness (Video)
Agencia
Campaña Stop the Real Estate Madness
Anunciante Social Capital Hedosophia Holdings Corps II
Marca Opendoor
Fecha de primera difusión/publicación 2023 / 4
Sinopsis Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The first new sign, launching today, April 3rd, commemorates the finals of the NCAA College Basketball Tournament, aka "March Madness," by literally raising the bar and the sign and turning it into a basketball hoop for the neighborhood kids. As a welcome alternative to the traditional real estate process, the brand encourages prospective sellers and buyers to "stop the real estate madness."
Medio Interactivo
Duración
VP of Marketing
Founder
Chairman
Responsable de la creación
Director del grupo de creación
Director del grupo de creación
Director artístico
Head of Integrated Production
Art Producer
Art Department
Art Department
Senior Director
Head of Content
Marketing Lead
Productor
Director of Brand Management
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Group Brand Director
Videographer
Montador

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