| Título | Red Is The New Black |
| Título (Lengua original) | Buri Nazar Wale Tera Call Laal |
| Agencia | The Womb |
| Campaña | Red Is The New Black |
| Anunciante | Truecaller |
| Marca | Truecaller |
| Fecha de primera difusión/publicación | 2022 |
| Sector Empresarial | Otros servicios en línea |
| Sinopsis | Truecaller is an app that helps users differentiate between normal, priority, spam and fraud calls with colour-coded called IDs. The spammy and fraudulent calls are marked red, prompting users to give those calls a miss and save themselves from potential scammers. The ad shows a seemingly friendly man walking through a market waving and greeting everyone on his way. However, he is stunned to see that his greetings are met with suspicious stares. He soon gets cornered by the folks at the market who paint his face red.The ad is a metaphor for how seemingly friendly calls may have ill intentions but with Truecaller, users can easily identify and mark them in red as a warning for everyone else. |
| Medio | Interactivo |
| Duración | |
| Responsable de conceptos / redactor | Rohit Sharma |
| Strategist | Mitali Kamath |
| Account Management | Saheef Giriyal |
| Account Management | Rajat Pandey |
| Account Management | Dhaval Jadwani |
| Account Management | Kawal Shoor |
| Miembro del equipo creativo | Paritosh Lonkar |
| Miembro del equipo creativo | Ankita Sawant |
| Strategist | Ramanathan Venkataramani |
| Strategist | Puja Jhunjhunwala |
| Strategist | Gaurav Joshi |
| Research | Manasi Mankatty |
| Founder | Navin Talreja |
| Miembro del equipo creativo | Suyash Khabya |
| Director de publicidad | Kari Krishnamurthy |
| Director de publicidad | Manan Shah |
| Director de publicidad | Ashwani Sinha |
| Productora | Chrome Pictures |
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