Director de publicidad
at
Roto Moulders & Ogilvy Africa
| Título | Lesso Lessons |
| Agencia | Ogilvy Africa |
| Campaña | Lesso Lessons |
| Anunciante | Ministry of Health Kenya & Roto Tanks |
| Marca | Ministry of Health Kenya & Roto Tanks |
| Fecha de primera difusión/publicación | 2022 / 3 |
| Sector Empresarial | Fabricación |
| Sinopsis | Leading Water tanks manufacturer Roto Tanks, the Ministry of Health Kenya, and Ogilvy Africa have partnered on a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children 2 and under. "Lesso Lessons" aims to use traditionally patterned fabric garments called "lessos" — which are commonly used as slings by women to carry their babies on their backs as they work — to educate young Kenyan mothers in rural areas on proper postnatal nutritional care. The campaign makes use of creative and design thinking to tackle this seemingly ever-present issue in a way that seamlessly fits into Kenyan women’s lives. Along with input from healthcare professionals, the team adapted over 1 million data points from some of the most recent studies on postnatal nutrition during the design process to make the utility relevant to the region. |
| Medio | Relaciones de la comunidad |
| Duración | |
| Más información | https://ogilvy.africa/work/lesso-lessons/ |
| Account Management | Maria Truter |
| Account Management | Irene Wachira |
| Account Management | Vanencia Otieno |
| Account Management | Susan Wanjiku |
| Account Management | Daniel Okoth |
| Account Management | Margeret Ngenye |
| Account Management | Rose Ngina |
| Account Management | Alex Simitta |
| Productor de la agencia | Newton Thairu |
| Director de publicidad | Heril Bangera |
| Director de publicidad | Sonia Bangera |
| Director creativo | Alex van Niekerk |
| Director creativo | Maurice Wangalachi |
| Director creativo | Shounak Guhatakurta |
| Director creativo | Keenan Mulvaney |
| Director creativo | Shashank Jha |
| Director ejecutivo de creación | Yash Deb |
| Productora | Fluid Films |
| Illustrator | Shilpi Deb |
| Illustrator | Poorva Shingre |
| Strategist | Vikas Mehta |
| Responsable de conceptos / redactor | Samson Muigai |