Título | Lesso Lessons |
Agencia | Ogilvy Africa |
Campaña | Lesso Lessons |
Anunciante | Ministry of Health Kenya & Roto Tanks |
Marca | Ministry of Health Kenya & Roto Tanks |
Fecha de primera difusión/publicación | 2022 / 3 |
Sector Empresarial | Fabricación |
Sinopsis | Leading Water tanks manufacturer Roto Tanks, the Ministry of Health Kenya, and Ogilvy Africa have partnered on a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children 2 and under. "Lesso Lessons" aims to use traditionally patterned fabric garments called "lessos" — which are commonly used as slings by women to carry their babies on their backs as they work — to educate young Kenyan mothers in rural areas on proper postnatal nutritional care. The campaign makes use of creative and design thinking to tackle this seemingly ever-present issue in a way that seamlessly fits into Kenyan women’s lives. Along with input from healthcare professionals, the team adapted over 1 million data points from some of the most recent studies on postnatal nutrition during the design process to make the utility relevant to the region. |
Medio | Relaciones de la comunidad |
Duración | |
Más información | https://ogilvy.africa/work/lesso-lessons/ |
Account Management | Maria Truter |
Account Management | Irene Wachira |
Account Management | Vanencia Otieno |
Account Management | Susan Wanjiku |
Account Management | Daniel Okoth |
Account Management | Margeret Ngenye |
Account Management | Rose Ngina |
Account Management | Alex Simitta |
Productor de la agencia | Newton Thairu |
Director de publicidad | Heril Bangera |
Director de publicidad | Sonia Bangera |
Director creativo | Alex van Niekerk |
Director creativo | Maurice Wangalachi |
Director creativo | Shounak Guhatakurta |
Director creativo | Keenan Mulvaney |
Director creativo | Shashank Jha |
Director ejecutivo de creación | Yash Deb |
Productora | Fluid Films |
Illustrator | Shilpi Deb |
Illustrator | Poorva Shingre |
Strategist | Vikas Mehta |
Responsable de conceptos / redactor | Samson Muigai |