| Título | The flower makes it easy to choose green |
| Título (Lengua original) | Blomsten gor det nemt at vaelge gront |
| Agencia | Advance |
| Campaña | The flower makes it easy to choose green |
| Anunciante | Danish Environmental Protection Agency |
| Marca | European Ecolabel |
| Posted | Junio 2005 |
| Sector Empresarial | Gobierno y otras instituciones |
| Lema | The flower makes easy to choose green |
| Lema (Lengua original) | Blomsten gor det nemt at vaelge gront |
| Sinopsis | European ecolabel is the official EU mark for ecological products. The logo helps consumers to identify green products. |
| Filosofía | The flower makes it easy to choose green. |
| Problema | There is most likely a green alternative to consumption. Make it easy for consumers to identify the right choice. |
| Resultado | The recognition level rose 25% from the beginning to the end of the campaign in Denmark. Good results was obtained in other countries. |
| Medio | Prensa y publicaciones |
| Mercado | Austria, Bélgica, Dinamarca, Francia, Países Bajos, Suecia, Italia |
| Ejecutivo de cuentas | Tina Bang |
| Director de cuentas | Thomas Falck |
| Director artístico | Robert Fonnesbæk |
| Responsable de conceptos / redactor | Thomas Kolster |