Título | Fashion Cat |
Agencia | adam&eveDDB |
Campaña | Cats Lose Their Cool |
Anunciante | Mars Petcare |
Marca | Temptations |
Fecha de primera difusión/publicación | 2023 / 2 |
Sector Empresarial | Comida para mascotas, productos y servicios para el cuidado de animales domésticos |
Filosofía | The TEMPTATIONS brand, the makers of America’s #1 cat treats*, are expanding their offerings to the mealtime category for the first time with their new TEMPTATIONS Adult Dry Cat Food. The new offering is available exclusively at Walmart, before expanding to additional retailers in the fall. The brand is also releasing a new treat product called TEMPTATIONS TENDER FILLS™ treats and introducing a new brand platform: CATS LOSE THEIR COOL™. The new CATS LOSE THEIR COOL platform – led by creative agency adam&eve DDB London – is a playful take on cats’ reactions to the irresistibility of TEMPTATIONS products. Informed by Google Trends and social analytics, the team found that cat owners often poke fun at their cats’ independence and coolness. With that in mind the new CATS LOSE THEIR COOL ads feature felines as typical “cool” archetypes – like a teenager, a fashionista, an artist and food critic – and show how the irresistibility of TEMPTATIONS treats and food can make cats come running, breaking down the barrier of even the coolest of cats. |
Medio | Integrated Media/360 Activation |
Duración | |
Montaje | Marshall Street Editors |
Sonido | Factory Studios |
Director de publicidad | Jean-Paul Jansen |
Director de publicidad | Edwin Padilla |
Director de publicidad | Ellora Esbrook |
Director de publicidad | Gilda Bailey |
Director de publicidad | Hannah Olsen |
Director de publicidad | Crosby Wright |
Director de publicidad | Annie Pulizzi |
Responsable de la creación | Richard Brim |
Miembro del equipo creativo | Ben Robinson |
Miembro del equipo creativo | Mike Whiteside |
Director creativo | Colin Booth |
Director creativo | Ben Stilitz |
Productor de la agencia | Jess Middleton |
Executive Strategy Director | Nick Hirst |
Planning Director | Jack Spicer |
Senior Planner | Liora Ingram |
Junior Planner | Lucy Wilson |
Senior Project Manager | Becky Faloju |
Group Managing Director | Miranda Hipwell |
Business Director | Skye Stoppani |
Director de cuentas | Harriet Carter |
Director de cuentas | Sarah Cornish |
Director de cuentas | Kathryn Armstrong |
Responsable de cuentas de agencia | Alexandra Burchett |
Executive Content Director | Jess Taylor |
Social Director | Phoebe Wright |
Social Creative | Judith Tulkens |
Executive Content Producer | Stephen Mead |
Post-production Producer | Olivia Hards |
Head of Motion Graphics | Ed Christie |
Motion Director | Hash Khan |
Print Producer | Olly Ravaux |
Senior Business Affairs Manager | Gemma Davies |
Productora | Smuggler Films |
Realizador | Randy Krallman |
Productor | Gustav Geldenhuys |
Director de producción | Adam Evans |
Postproducción | Black Kite Studios |
VFX Shoot Supervisor | Chris Mortimer |
Colorista | George Kyriacou |
VFX Supervisor | Bruno Fukumothi |
Compositing | Srinivasan Chandrasekaran |
Productor | Paul Branch |
Montador | Matt Pochettino |
Assistant Editor | Nicole Angliss |
Assistant Editor | Rebecca Spaven |
Editorial Producer | S.J. O’Mara |
Sound Design and Mix | Jon Clarke |
Sound Design and Mix | Dan Beckwith |
Assistant Sound Designer | Harry Boyce |
Productor de sonido | Beth Massey |
PR Agency | Weber Shandwick - London |
PR VP, Client Experience | Caitlin Immel |
PR Account Director | Samantha Barron |
PR manager | Madison Miller |
PR Senior Associate | Ellie Halter |
PR Senior Associate, Media Relations | Jaime Castile |
Media Agency | EssenceMediacom |
Media Director, Planning | Melanie Sayed |
Media Planner | Ella Farruggia |
Media Planning Supervisor | Faith Torppey |