Barclays - "You Vs Unconditional Love"

BBH

BBH London, Reino Unido

12775

Marca: Barclays
País: Reino Unido

Anunciante: Barclaycard

Título	You Vs Unconditional Love
Agencia	BBH
Campaña	You Vs Unconditional Love
Anunciante	Barclaycard
Marca	Barclays
Fecha de primera difusión/publicación	2013 / 1
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Sinopsis	The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests.
Filosofía	On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years. The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking.
Medio	Televisión
Duración	60 seconds
Empresa de creación sonora	Factory Studios
Director creativo	David Kolbusz
Director creativo	Dominic Goldman
Director ejecutivo de creación	Nick Gill
Productor de la productora	Ruben Mercadal
MÍDIA	Neil Small
Photography production	Debra Ladd
Director de cuentas	George Scotland
Productora	Smuggler
Realizador	Guy Shelmerdine
Productor ejecutivo	Fergus Brown
Productor de la productora	Gustav Geldenhuys
Director de fotografía	Martin Ruhe
Postproducción	The Mill NY
Diseño imagen	Passion Pictures