Título | Dance Fight |
Agencia | Droga5 |
Campaña | Better than you think |
Anunciante | Kepak |
Marca | Rustlers |
Fecha de primera difusión/publicación | 2020 / 10 |
Sector Empresarial | Comida |
Sinopsis | ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner. |
Medio | Integrated Media/360 Activation |
Duración | |
Productora | Biscuit Filmworks UK |
Sonido | String and Tins |
Música | Audio Network |
Responsable de la creación | David Kolbusz |
Director creativo | Dave Wigglesworth |
Director creativo | Ed Redgrave |
Miembro del equipo creativo | Sara Sutherland |
Miembro del equipo creativo | Philippa Baines |
Miembro del equipo creativo | Melina Filippidou |
Miembro del equipo creativo | Ash Hamilton |
Lead Designer | Stephanie McArdle |
Diseñador | Julia Kuisma |
Motion Designer | John Beechey |
Studio Director | Tim Larke |
Group Account Director | Jonny Tennant-Price |
Director de cuentas | Georgie Bowie |
Strategist | Guy Reason |
Realizador | Jeff Low |
Productor | Peter Montgomery |
Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
Productor | Jeff McDougall |
Director de fotografía | Igor Jadue Lillo |
Jefe de decorados | Caitlin Byrnes |
Hair and Makeup | Andrea Blunt |
Costume | Alecia Ebbels |
Montaje | Work London |
Montador | Saam Hodivala |
Post-production Producer | BEN TOMLIN |
Postproducción | The Mill London |
2D Lead | Dan Adams |
Colorista | Alex Gregory |
Post-production Producer | Nicola Simmons |
Sound Designer | Adam Smyth |
Productor de sonido | Charlie Howard |
Compositor de música | Jeff Low |