Darya Gerasimova
Responsable de cuentas de agencia at Synthesis creative lab
Tashkent, Uzbekistán
TítuloCool Store
Agencia
Campaña Cool Store
Anunciante ISHONCH Home appliance store
Marca Ishonch
Fecha de primera difusión/publicación 2023 / 5
Sector Empresarial Grandes almacenes, supermercados
Sinopsis 90% of the total trade turnover in Uzbekistan falls on the bazaars. However, we at ISHONCH, a regional retailer of household appliances in Uzbekistan, want as many people as possible to shop at our stores.Summer daytime temperature in Uzbekistan rises to 50 degrees Celsius. And this is especially felt in the bazaars. In 2022, in just 3 days of extreme heat, 4 thousand people were hospitalized throughout the country due to heat strokes. (According to the Ministry of Health).Using satellite heat map data, we found the hottest bazaars in Uzbekistan and equipped them with cooling sale spots.COOL STORE is not only a place where you can hide from the heat in the bazaar and cool off for absolutely free, but also a place where you can buy any product from the ISHONCH catalog with home delivery. Especially the products to cool down your home.In this summer season, more than 20 thousand people cooled off in our COOL STORES. And the sales of appliances raised up to 19%.Welcome to cool stores in hot bazaars.
Medio Case Study
Director creativo
Responsable de conceptos / redactor
Designer
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Director artístico
Responsable de conceptos / redactor
Designer

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