Jan Roth
Sound Designer at Jung von Matt / Neckar
Stuttgart, Alemania
TítuloResistruments (board)
Agencia
Campaña Resistruments
Anunciante ARTHELPS
Marca ARTHELPS
Fecha de primera difusión/publicación 2023 / 12
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Filosofía A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments. The centerpiece of the “Resistruments” campaign is a poignant music video featuring Ukrainian youth playing the instruments crafted from the repurposed weapons, which were created out of war scrap and include a violin made from a missile warhead, a cello crafted from parts of a carrier rocket and a guitar with a body fashioned from a fuel canister used to refuel Russian tanks. ArtHelps, which is headquartered in Stuttgart and specializes in art therapy, worked in collaboration with Jung von Matt Neckar on the initiative, which took place at the newly established Creative Hub of ArtHelps in Kyiv. Spanning over 1200 square meters, this hub, established in partnership with the Saving an Angel Foundation and the Save Ukraine organization, serves as a workshop space and art therapy training center. ArtHelps has developed a unique training program to assist traumatized children and adolescents through creative workshops and art therapy. The musical instruments were built during this program with Ukrainian children and teenagers in September of this year. The highlight of the workshop was the filming of the music video, and professionally staged with the young participants. The video showcases an exclusive and moving composition by Yury Revich, an internationally acclaimed Austrian-Russian soloist who has played with renowned orchestras worldwide. Since initial teaser videos were released in November, the project has been captivating hearts on Instagram and TikTok. With over 300,000 views in the first days, the clips generated eager anticipation for the premiere of the complete music video on Dec. 13
Medio Case Study
Duración
Mercado Ucrania
Creative Principal
Director creativo
Head of Research & Development
Senior Copywriter
Senior Art Director
Senior Digital Artist
Social Media Strategist
Executive Assistant
Client, Founder & Creative Director
Director de publicidad
Support Cello & Composer
Violin maker
Director & Cinematographer
Technical Manager
Video Editor
Sound Designer
Video Editing Documentation
Director de proyectos
Social Media Team
Social Media Team
Compositor de música
Guitarist
Violinist
Central Arts / Support Music, Drums & Production
Mixer & Producer
Music Producer
Producer & Composer

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