Founder-President-Chief Creative Officer
at
MEL (Messianu/Edelman/Lerma)
Miami, Estados Unidos
| Título | Better With Pepsi |
| Agencia | Alma |
| Campaña | #BetterWithPepsi |
| Anunciante | PepsiCo Inc. |
| Marca | Pepsi |
| Fecha de primera difusión/publicación | 2021 |
| Sector Empresarial | Bebidas gaseosas |
| Filosofía | For over 30 years, Pepsi drinkers have been cut out of the burger & cola pairing equation, sidelined and forced to compromise - but that is all about to change as Pepsi declares this week that Burgers go Better with Pepsi. A recently commissioned survey shows what we all thought - 60% of participants preferred their Big Macs, Daves singles and Whoppers with Pepsi over Coke. Anyone that shared a photo on Facebook, Twitter or Instagram of themselves with a Pepsi alongside any fast food burger of their choice purchased on Friday, May 28, with the hashtag #BetterWithPepsi, had their Pepsi comped by the brand, all day long. Alternatively, fans could click a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt(s). |
| Medio | Case Study |
| Duración | |
| Productora | Carbo Films |
| VP of Marketing | Todd Kaplan |
| Senior Director of Marketing | JP Bittencourt |
| Creative Chairman & CEO | Luis Miguel Messianu |
| President & Chief Creative Officer | Alvar Suñol |
| Director creativo | Daniel Correa |
| Director creativo | Bruno Trad |
| Group Account Director | Meg Valls |
| VP of Operations | Michelle Headley |
| VP, Director of Production | Yeyo Marquez |
| Productor ejecutivo | Jay Rivera |
| Associate Strategic Planning Director | Paula Villalobos |
| SVP, Head of Strategy | Angela Rodriguez |
| Fotógrafo | Marçal Vaquer |
| Paper Artist | Raya Sader |
| Retocador | Juary Leocadio |
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