Syrmo - "Dark side"

McCann Spain

McCann Spain Madrid, España

7384

Título	Dark side
Agencia	McCann Spain
Campaña	Skateboarding
Anunciante	Syrmo
Marca	Syrmo
Fecha de primera difusión/publicación	2016 / 5
Sector Empresarial	Juguetes y juegos
Filosofía	Syrmo is a Smart Pad that skateboarders fit to the truck of their skateboard, it has electronic sensors that track every movement of the skateboard and connects to an App on their smartphones and records all the tricks in 3D. So the skater can see the tricks again (with all the details regarding height, angles, air time, pop force, number of tricks of the session, fails, learnings, statistics…) share them on social media, analyse tricks and improve them, beat rankings, beat your friends or other skaters and level up your position in the rankings, challenge friends to beat your records, choose new skateboarding routes and many more. In short, Syrmo is the biggest social network for skaters.
Problema	Skateboarding is a sport that has barely changed in its 50-year history. In order to give a helping hand to those practicing the sport, McCann Madrid and Syrmo got in touch with them to find out their problems, their challenges, their needs.
Resultado	The result? Syrmo Smart Pad was born.
Medio	Interactivo
Duración	117 seconds
Mercado	España
Director ejecutivo de creación	Jon Lavin
Responsable de la creación	Monica Moro
Director ejecutivo de creación	Raquel Martínez
Concepción / Redacción	José Miguel Moreno
Director artístico	Matias Ivan Visciglia