Título | Museum of Romanticism |
Brief | "Whatever your living room's like, there's always space for Ikea." To test this theory, Ikea furniture was installed in the one place it was likely to stand out: the Museum of Romanticism in Madrid, dedicated to the art of the late 18th century. Online and in real life, visitors were challenged to find the "hidden" pieces of Ikea furniture among the antiques. |
Agencia | McCann Spain |
Campaña | Museum of Romanticism |
Anunciante | IKEA |
Marca | IKEA |
Posted | Noviembre 2018 |
Sector Empresarial | Utensilios domésticos, decoración y jardinería |
Sinopsis | x |
Medio | Ambient |
Responsable de la creación | Monica Moro |
Director ejecutivo de creación | Raquel Martínez |
Director ejecutivo de creación | Jon Lavin |
Responsable de conceptos / redactor | Monica Moro |
Responsable de conceptos / redactor | Juan Manuel Corbalan |
Director artístico | Raquel Martínez |
Director artístico | David Valgañón |
Productora | Craft Studios |
Realizador | Ismail Najjar |
Client Contact | Gabrielano Díaz Guardamino |
Account Management Team | Javier Pascual |
Account Management Team | Elena Rodriguez |
Account Management Team | Carmen Casado De Amezúa |
Account Management Team | Alejandra Sierra |