Título | A life to see |
Agencia | Y&R Santiago |
Campaña | #ALifeToSee |
Anunciante | Movistar |
Marca | Movistar |
Fecha de primera difusión/publicación | 2018 / 9 |
Sector Empresarial | Servicios de telefonía móvil, WAP |
Lema | Don't use your phone while driving |
Filosofía | The initiative of Movistar with the collaboration of Carabineros de Chile (police) and Conaset, seeks to create awareness among drivers, in the month with the highest number of accidents during the year. |
Problema | Traffic accidents caused by use of cell phones during the driving, increased in Chile. The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by "distracted driving" have risen a 93.2% in the last six years. |
Medio | Televisión |
Duración | |
Director ejecutivo de creación | Francisco Cavada |
Director ejecutivo de creación | Alvaro Becker |
Responsable de conceptos / redactor | José Ignacio Vliz |
Responsable de conceptos / redactor | Alí Hernandez |
Director artístico | Marco Ortega |
Director artístico | Alfonso Larsen |
Director artístico | Joaquin Toro |
Director de cuentas | Daniela Dalencon |
Director de cuentas | Clemente Pinto |
Realizador | Diego Nunez Irigoyen |
Productora | Cinemagica |
Productor ejecutivo | Josefina Abud |