Título | Live Life Free |
Agencia | TMW Unlimited |
Campaña | Live Life Free |
Anunciante | Freesat |
Marca | freesat |
Fecha de primera difusión/publicación | 2021 / 11 |
Sector Empresarial | Programas y cadenas de televisión y radio |
Sinopsis | Created by TMW Unlimited, the 30 second and 10 second TV spots feature two endearing CGI crab characters, Ossi & Pod, who leave their drab underwater home to explore the vibrant fairground world just above their heads – a world that was just waiting to be discovered. |
Filosofía | The new brand platform launches with a fully integrated advertising campaign centred on a reappraisal story, waking customers up to a whole world of subscription-free satellite TV. Applying their Disproportionate Value Approach, which uses first-party data to identify the highest potential customers, The Specialist Works' planned and bought the media campaign. It will initially target the east of England, the south-west and south/south-east before being rolled out in other regions. With a voiceover provided by Line of Duty actor Craig Parkinson, Live Life Free runs from November 1st across TV, BVOD, radio, door drops, retail, paid social, paid search and Google Shopping. |
Medio | Televisión |
Duración | |
Productora | Coffee & TV |
Senior Account Director | Lucy Burt |
Public Relations | Erris de Stacpoole |
Director of Marketing | Andre Santos |
Marketing Manager | Katherine Jones |
Responsable de la creación | Graeme Noble |
Director creativo | Tom Harman |
Associate Creative Director/Copywriter | Stuart Woodall |
Associate Creative Director/Art Director | Neil Matthews |
Chief Strategy Officer | Dan Bowers |
Strategy Director | Paul Dazeley |
Planner | Joel Girling |
DIRECTOR DE SERVICIO AL CLIENTE | Karen Morris |
Campaign Manager | Maddy Walker |
Responsable de la producción | Millie Graham-Campbell |
Senior Producer | Amy Philpott |
Motion Creative Director | Lloyd Francis |
Motion Creative Director | Luke Bosshard |
Realizador | Martin Allen |
Diseñador | Martin Parker |
Senior Producer | Alannah Curry |
Productor | Joss Brindle |
2D Lead | Nick John |
Character Animation | Jonny Grew |
Character Modelling | Josh George |
Audio Post Production | TMW Move Studios |
Audio Post Production | Tom Rees Kaye |
Diseñador | Ivan Langham |
Diseñador | Matt Walton |
Diseñador | Tom Gillanders |