David Guerrero
Chairman / CCO at BBDO Guerrero
Makati City, Filipinas
TítuloChase
Agencia
Campaña Chase
Anunciante ABS CBN Bantay Usok
Marca Bantay Usok
PostedMay 2004
Sector Empresarial Medio ambiente y ecología
Lema You don't have to be hit by a car to be killed by one.
Sinopsis This campaign was designed to provide the public a way to report vehicles that break the law with excessive diesel smoke emissions. "Smoke belchers" in local parlance. The response mechanism was using text messaging over mobile phones. And has resulted.
Filosofía The campaign is designed to both heighten awareness of the issue of air pollution and provide a mechanism by which people can stop it.
Problema Manila is one of the most polluted cities in the world. One of the main sources of pollution are the antiquated and ill-maintained buses that are the mainstay of the public transport system. However most people feel powerless to stop the pollution.
Medio Televisión
Duración
Mercado Filipinas
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Realizador
Productor de la agencia

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