| Título | Litter |
| Agencia | North Castle Partners Advertising |
| Campaña | What About Me? |
| Anunciante | Big Brothers Big Sisters |
| Marca | Big Brothers Big Sisters |
| Posted | May 2001 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | To create awareness for Big Brother / Big Sisters and to let potential mentors know that there is a waiting list of kids eager to be matched with a Big Brother or Big Sister. |
| Filosofía | The campaign uses decoy posters that trumpet environmental causes such as saving the rain forest or even cleaning up your neighborhood streets. A week or so later, these decoy ads are presumably visited by graffiti artists who revamp the message to bring attention to the need for Big Brothers / Big Sisters. |
| Medio | Prensa y publicaciones |
| Mercado | Estados Unidos |
| Director creativo | Steven Garbett |
| Director creativo | Steve Mark |
| Director artístico | Ed McCabe |
| Illustrator | Roger Huyssen |
| Responsable de conceptos / redactor | Fred Linker |
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