NCDV - "House Hunt"

J. Walter Thompson London

J. Walter Thompson London London, Reino Unido

32776

Título	House Hunt
Agencia	J. Walter Thompson London
Campaña	House Hunt
Anunciante	National Centre for Domestic Violence
Marca	NCDV
Fecha de primera difusión/publicación	2013 / 3
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’ As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV.
Medio	Televisión
Duración	70 seconds
Productora	Rattling Stick
Director de publicidad	Steve Connor
Realizador	Steve Cope
Director ejecutivo de creación	Russell Ramsey
Director artístico	Andy Smith
Responsable de conceptos / redactor	Ryan Lawson
Productor de la agencia	Anna Howard
Director de cuentas	Emily Medhurst
Productor de la productora	Kate Taylor
Montador	Tim Hardy
Sonido	Munzie Thind