Forsman & Bodenfors Insights

Global creative collective Forsman & Bodenfors continues its longstanding creative partnership with Diageo by crafting a clever new campaign for the latter’s Seagram’s 7 Crown American blended whiskey brand. leer más

In a move that both reinforces its U.S. footprint and its reputation for cultivating creativity through collaboration, global creative collective Forsman & Bodenfors’ New York office has promote... leer más

When admired Swedish agency Forsman & Bodenfors merged with KBS (Kirshenbaum, Bond, Senecal + Partners) in 2018, a Scandinavian brand suddenly popped up in New York City. The agency’s current Head of Strategy, Tom Suharto, arrived two years after that quiet revolution. leer más

To find out who you are as a young person, you need to experiment and move between identities leer más

The admired Swedish agency has embarked on a new chapter. F&B Chairman & Copywriter Anna Qvennerstedt and Global CEO Toby Southgate talk about the opportunities ahead. leer más

There are so many stories that need to be told and the industry has only scratched the surface. leer más

With the rainbow parade in full effect, here are tips for a more authentic approach to pride marketing. leer más

"This work empowers the next generation and that’s great, but why do we have to diminish women to girls to make them palatable?" leer más

"I hope to inspire the next generation by being fearless, by equipping them with the tools to be the best in their trade, by creating an environment where they can make the best work of their lives but also have a life!" leer más