MSM is a market research agency specialized in qualitative research. We claim a strong attachment to the qualitative spirit, i.e. the taste for meeting the consumer and seeking obstinately the logic and the meaning of his history. We also claim a lucid position towards the rules of our clients' business, and we favour a realistic yet visionary approach that integrates the clients' strategy and market reality. Since several years, we have gained also abroad expertise in marketing innovation. We have developed several research tools and approaches that specifically aim at renewing the qualitative exploration via creative and operational methodologies.

No formal network : informal partners in all five continents