Información de Contacto

Bankside 2, 100 Southwark Street
London SE1 0SW
Reino Unido
Teléfono: (+44) (0) 208 618 1750
E-mail:

Caroline Sparkes

Caroline Sparkes

Business Development & Marketing Director

Basic Info

Competencias principales: Todo en uno, Digital, Móvil, Redes Sociales, E-Commerce, SEO, Marketing Services, Marketing directo, Branded Content/Entertainment, Investigación de Mercado / Asesoría, Marketing Technologies / Analytics, Compra de Medios / Planificación, Marcas / Desarrollo del producto, Strategy and Planning, Finanzas, Tecnología, Servicios en línea, Servicio público / Interés, Distribución, Belleza, Moda, Artículos de Lujo, Viajes y Turismo, Consumer

Fundada en: 1996

Red:

Empleados: 950

Premios: 174

Creaciones: 79

Clientes: 24

Competencias principales: Todo en uno, Digital, Móvil, Redes Sociales, E-Commerce, SEO, Marketing Services, Marketing directo, Branded Content/Entertainment, Investigación de Mercado / Asesoría, Marketing Technologies / Analytics, Compra de Medios / Planificación, Marcas / Desarrollo del producto, Strategy and Planning, Finanzas, Tecnología, Servicios en línea, Servicio público / Interés, Distribución, Belleza, Moda, Artículos de Lujo, Viajes y Turismo, Consumer

Fundada en: 1996

Red:

Empleados: 950

Premios: 174

Creaciones: 79

Clientes: 24

Critical Mass

Bankside 2, 100 Southwark Street
London SE1 0SW
Reino Unido
Teléfono: (+44) (0) 208 618 1750
E-mail:
Caroline Sparkes

Caroline Sparkes

Business Development & Marketing Director

About the Agency Critical Mass

Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.

Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader. 

Filosofía y ventajas competitivas

Our philosophy is grounded in the most important part of the digital experiences we deliver—the customer. We believe that the best customer experiences comprise two interrelated elements. The first is what we call “the invisible,” the hidden platforms, code, and business intelligence (data) that power smarter, more functional, personalized experiences. The second element is “the visible”—the interaction models, creative design, art direction, and content that your customer sees, feels and uses. When these two elements work in sync, and in service to the needs of the customer, then a brand will improve its business results and increase customer loyalty.

Our creative philosophy also informs our integrated way of working. Our experience architects, creative designers, strategists, technologists, and marketing scientists work in tight collaboration throughout the design cycle. These tight-knight teams also align and collaborate with our clients—from kick off to delivery. We believe our creative philosophy empowers us to deliver digital brand experiences that are simpler, more useful, more dependable, more valuable, more informative, and more entertaining for our client’s customer.

As a full-service digital agency, we’ve delivered over 5000 projects for hundreds of clients over our 22 years. Our work has spanned virtually every industry, vertical and category: finance, insurance, automotive, telecom, CPG, entertainment, sports, retail, fashion/luxury, travel/tourism, higher education, non-profits/NGOs, energy, consumer electronics, and others. Our biggest and longest-lasting current client relationships involve large organizations with complex digital challenges across: Citi, Nissan & INFINITI, Apple, SAP, Sunglass Hut, BMW, AT&T and other brands admired around the world.  

Descripción de la red

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries. 

Core Services

 

  • Strategy & Planning (Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical Strategy)
  • Experience Design (User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & Spatial)
  • Marketing Communications (Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & Buying)
  • Technology & Implementation (Solution Architecture, Prototyping, Application Development, Systems Integration, Web.& Mobile Development, Search Optimization, Devops)
  • Marketing Science (Data Strategy, Segmentation & Targeting, Attribution Modeling, Testing & Optimization, Measurement Planning & Implementation) 

Trabajos recientes

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Clientes

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