| Título | First Haircut |
| Agencia | frank about women |
| Campaña | Ulta Pink Over |
| Anunciante | ULTA Beauty |
| Marca | ULTA Beauty |
| Fecha de primera difusión/publicación | 2015 / 10 |
| Sector Empresarial | Productos de belleza y perfumes |
| Sinopsis | For a breast cancer survivor, a first haircut is more than just a haircut. It’s a beautiful new beginning. Thank you, Tracy, for sharing your story, your words and your courage. You’ve inspired us to raise awareness for breast cancer research and help more women reach a new beginning.Pinkover your lips, lids and locks to show your support. Simply snap a picture in pink with #UltaPinkOver and Ulta Beauty will donate $1 to the Breast Cancer Research Foundation, up to $20,000. You’ll never forget this feeling. |
| Medio | Interactivo |
| Duración | |
| Más información | http://www.ulta.com/donatewithakiss/ |
| Productora | The Original Chicken Boy |
| Realizador | Mark Miks |
| Montaje | Beast |
| Telecine | Company 3 |
| Música | Asche and Spencer |
| Audio Post | Ozone Music and Sound |
| Responsable de la creación | Mark Wenneker |
| Director ejecutivo de creación | Jason Black |
| Responsable de conceptos / redactor | Tara Nelson |
| Director artístico | Chad Laughlin |
| Productor ejecutivo | Jeff Tannebring |
| Director de fotografía | Mark Miks |
| Productor de la agencia | Keith Rose |
| Responsable de la producción | Susanna Gates-Rose |
| Director de cuentas | Mandy Hubich |
| Montador | Matt Glover |
| Montaje | BEAST Editorial |