| Título | The Fraud |
| Agencia | LOLA MullenLowe |
| Campaña | Stick to the Original |
| Anunciante | Unilever |
| Marca | Magnum |
| Fecha de primera difusión/publicación | 2024 / 1 |
| Sector Empresarial | Helados |
| Sinopsis | The film tells the story of a woman who discovers that her partner has been buying fake Magnum ice creams all along. And from there, everything falls apart. |
| Problema | Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humor. As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is “like Magnum”. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Chief Marketing Officer (CMO) | Julien Barraux |
| Vice President (VP) | Benjamin Curtis |
| Marketing Manager | Denise van Strien |
| Global Brand Manager | Matteo Mozetic |
| Brand Manager | Denis Antonius |
| Digital Lead | Sara Paixão |
| Digital Brand Manager | Ying Hu |
| Director creativo | Jorge Zacher |
| Director creativo | Kevin Cabuli |
| Miembro del equipo creativo | Augusto Callegari |
| Miembro del equipo creativo | Pedro Mezzini |
| Design Director | Yan Graller de Oliveira |
| Director artístico | Alan Chung |
| Designer | Alan Chung |
| Director ejecutivo de creación | Tomás Ostiglia |
| Managing Director | Tom Elliston |
| Director de cuentas | Catalina Aguirre |
| Jefe de cuentas | Cristina Panea |
| Ejecutivo de cuentas | Sofía Perez |
| Strategic Planning Director | Camilla Facin |
| Responsable de la producción | Felipe Calviño |
| Productor | Marina Saro |
| Strategy Lead | Bruno Yanagui |
| Productora | Proppa |
| Realizador | Martin Werner |
| Productor ejecutivo | Pablo Martinez |
| Productor | Cristina San Cayo |
| Assistant Director | Carlos Santana |
| Director de fotografía | Nicolaj Bruel |
| VFX Lead | Jonas Drehn |
| Wardrobe Stylist | Melanie Buchhave |
| Casting Director | Edu Prado |
| Casting Director | Esther Cocero |
| Casting Director | Ditte Kiel |
| Jefe de decorados | Peter Grant |
| Make-Up Artist | Manel Rosa |
| Montador | Rasmus Nyholm Schmidt |
| VFX Coordinator | Pau Costa |
| Director de producción | Vanessa Merino |
| Production Coordinator | Carmen Ponte |
| Steadicam | Karsten Jacobsen |
| Home Economist | Toni Krank |
| Production Assistant | Cristina Barrios |
| Production Assistant | Cristina Alcázar |
| Talent Coordinator | Maria Angeles Picon |
| Postproducción | Bacon X |
| VFX Company | Bacon X |
| VFX Lead | Jonas Drehn |
| Executive Producer, VFX | Eliana Carranza-Pitcher |
| HOP | Cilie Kragegaard |
| VFX Producer | Lars Wagner |
| VFX Producer | Lorène Lescanne |
| Compositor | Thomas Banner |
| Compositor | Kai Hauswirth |
| Compositor | Jacob Carlsson |
| Colorista | Sam Gilling |
| Compositor | Ivan Lindfors |
| Conform Artist | Søren Knudsen |
| Conform Artist | Oliver Wozny |
| Música | Big Sync Music |
| Music Creative Director | Justin |
| Music Supervision | Alicia Leinot |
| Music Supervision | Calum Price |
| Music Producer | Silva Screen |
| Sound Design and Mix | Ballad |
| Sound Designer | Adrian Aurelius |
| Mixer | Adrian Aurelius |
| Executive Music Producer | Gregers Mærsk Møller |