| Sinopsis | British Gas, the nation’s most trusted energy supplier, has partnered with Team GB and ParalympicsGB, among the nation’s most loved institutions*, in a new campaign that flips sporting stereotypes on its head. As the category leader, British Gas is stepping up to drive positive change in the industry by rewarding its customers for better, more sustainable, energy use. To deliver that important message, who better than three high-performing and high-energy Team GB and ParalympicsGB athletes: Tom Daley (OBE), Katarina Johnson-Thompson and Ellie Simmonds (OBE). Delivered with agency partners The&Partnership and OMD UK, the campaign’s showpiece is a 60 second TV film, directed by Traktor. It starts like an intense, high-performance sports advertising film you’d expect from the likes of Adidas, as the elite athletes seem to steady themselves for the biggest moment of their sporting careers. But in a dramatic and unexpected twist, they propel themselves into a different kind of race. It’s a Sunday, and against the clock, they squeeze in as much of their weekly electricity usage as they can between 11am and 4pm, the window in which British Gas rewards its customers with half-price electricity, when renewable sources are more readily available. |