T&Pm appoints industry leader Victoria Appleby as UK CEO

T&Pm, one of the world’s leading full-service creative and media agencies,
today announced the appointment of Victoria Appleby as UK CEO, effective
January 2025. Appleby joins from Channel 4, where she served as Head of
Sales, overseeing all network agencies and solidifying her reputation as a
creative force in the media landscape.

An influential force in the industry, Appleby brings over two decades of
experience in advertising and media, with a proven track record of success
at renowned agencies such as EssenceMediacom and Wavemaker (formerly
MEC).

Victoria has been recognised across the industry with accolades including
being named as one of IPA & Campaign’s ‘Women of Tomorrow’; Business
Insider magazine’s 30 most creative women in advertising; and most recently
one of the Top 50 Women Gamechangers in TV.

Her deep understanding of client needs, coupled with her strategic vision
and innovative approach, make her the ideal leader to drive T&Pm’s
continued growth and success in the UK. 

“We are thrilled to welcome Victoria to T&Pm,” said Jack Swayne, Partner at
T&Pm. “Her exceptional leadership skills, combined with her passion for
creativity and innovation, align perfectly with our vision for the future of the
agency. Her experience at Channel 4, a beacon of creativity in media, and her
previous experience within GroupM, speaks volumes about her ability to drive
impactful results in a dynamic and evolving industry.”

Appleby’s appointment comes at a pivotal time for T&Pm, as the agency
continues to expand its integrated creative and media offering, fuelled by
cutting-edge AI technology. Her expertise will be instrumental in further
strengthening T&Pm’s position as a leader in delivering end-to-end marketing
solutions that drive tangible business outcomes for clients.

“I am incredibly excited to join T&Pm and lead the UK team at such a
transformative time for the industry,” said Appleby. “T&Pm’s commitment to
combining talent and technology to fuel brand growth is truly inspiring, and I
look forward to working with the team to deliver exceptional results for our
clients. I also wanted to thank Channel 4. It has been my great privilege to be
part of the wonderful team at the iconic broadcaster for the past 3 years
and I wish them every success in the future”