Extra Time With Nature (OOH 2)
128
- Marca: Agency For Nature
- País: Reino Unido
- Anunciante: Purpose Disruptors
| Título | Extra Time With Nature (OOH 2) |
| Agencia | VCCP |
| Campaña | Give Nature Some Extra Time |
| Anunciante | Purpose Disruptors |
| Marca | Agency For Nature |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | Research shows that the UK ranks lowest in Europe in terms of connectedness to nature. A new social-first campaign, launching today, aims to tackle this issue by bringing amateur footballers and fans closer to nature. Derby-based foraging expert Jamie Quince-Starkey (Down to Earth Regen) and former England U21 captain and current Sheffield United midfielder Tom Davies visited players from Field Lane Football Club to show them the natural world just beyond the touchline in a new film launching on social media today. Together, they create and enjoy their own matchday pie for the community club’s players, using foraged ingredients including oyster mushrooms, nettle seeds and mugwort from their local area, blending the world of football with a newfound connection to nature, and sharing the results on social media. The film, which will be shared on TikTok and Instagram, sees Jamie and Tom foraging for nettles pitchside and boiling them up to make nettle tea - which wasn’t to everyone’s taste! The players also tucked in to handmade vegetarian pies made with foraged ingredients which helped power the team on the pitch. The activation is part of a wider ‘Extra Time with Nature’ campaign which features players from the community football club across billboards nationwide to encourage football enthusiasts to notice the natural world beyond the lines of the pitch Traditionally, footballers are engrossed in the action on the pitch, often overlooking the natural surroundings that host their games. ‘Extra Time with Nature’ rewrites this narrative, inspiring players to deepen their bond with the environment. Football is the most-watched and most-played sport in the UK, with 2.1 million people participating monthly. Yet, many players and fans don’t associate time spent outdoors with actively connecting to nature. Research shows this connection enhances mental health, improves well-being, and encourages pro-environmental behaviours that benefit the planet. Alongside his football career, Tom is Managing Director of ChopValue UK, and is on a mission to divert over 20 million chopsticks per week from landfill in the UK and Ireland - saving around 1 million kgCO₂e in the process. His circular economy business transforms discarded bamboo chopsticks into high-performance materials for furniture, interior design features, serveware, and more. |
| Medio | Exterior |
| Agency | VCCP |
| Productora | Rhet Bear |
| Founder | Bethan Coe |
| Supervisor de arte | Ali Augur |
| Creative Lead | James Turner |
| Talento | Tom Davies |
| Location | Owen Derby |
| Retocador | Stanley |
| Director de producción | Amanda Jenkins |
| Project Director | Holly Wyatt |
| Visual Designer | Ben Cole |
| Founder | Lisa Merrick-Lawless |
| Fotógrafo | Catherine Hyland |
| Digital Tech | Jorge Luis Dieguez |
| Agent | Jones |
| Project Director | Ceri Jones |
| Communications | Aimee Brewerton |
| Talento | Claudine Starkey |
| Productor ejecutivo | Angus Light |
| Miembro del equipo creativo | Jake Wiseman |
| Miembro del equipo creativo | James Ginn |
| Artworker | Jana Hajkova |
| Productor | Alex Hill |
| Realizador | Jack Boniface |
| Realizador | Alex Dickinson |
| Productora | Girl&Bear |
| Productora | Locate Productions |