| Título | It only works if it all works - 9 |
| Agencia |
VCCP
|
| Campaña |
It only works if it all works - O2
|
| Anunciante |
O2
|
| Marca |
O2
|
| Posted | May 2005 |
| Sector Empresarial | Servicios de telefonía móvil, WAP
|
| Lema | It only works if it all works |
| Filosofía | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
| Resultado | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
| Medio |
Transporte y vehículos
|
| Mercado | Reino Unido |
| Planificador estratégico |
Sophie Maunder
|
| Director de publicidad |
Cath Keers
|
| Planificador estratégico |
Alex Harris
|
| Realizador |
Joanna Bamford
|
| Partner |
Louise Cook
|
