| Título | Equalicare (print) |
| Agencia | Serviceplan Group |
| Campaña | Equalicare |
| Anunciante | Verbraucherzentrale |
| Marca | Verbraucherzentrale |
| Fecha de primera difusión/publicación | 2019 / 11 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | Women pay up to twice as much for gender-specific hygiene items as men. Even though some products have identical ingredients. In fact, some of them only differ in their packaging’s color – pink instead of blue. On top of that, women earn 21% less for their work than men. That’s why the brief was to raise awareness for the whole topic of Pink Tax. |
| Medio | Ambient |
| Duración | |
| Digital Agency | Plan.Net |
| Productora | Tempomedia Filmproduktion GmbH |
| Empresa de creación sonora | Supreme Music GmbH |
| Postproducción | NHB Next |
| Productora | Neverest GmbH & Co. KG |
| PR Agency | Serviceplan Public Relation & Content |
| Global Chief Creative Officer | Alexander Schill |
| Director ejecutivo de creación | Markus Kremer |
| Director ejecutivo de creación | Thomas Heyen |
| Managing Partner | Florian Klietz |
| Responsable de conceptos / redactor | Niklas Scholz |
| Director artístico | Philipp F. Trübiger |
| Director de cuentas | Saskia Kroschewski |
| Responsable de cuentas de agencia | Mariah Kattmann |
| MOTION DESIGN | Dennis Fritz |
| Junior Motion Designer | Anton Reim |
| Managing Director | Christoph Köhler |
| Junior Producer | Madeliene Pfisterer |
| General Manager | Britta Tronke |
| PR Consultant | Isabelle Schneider |
| Managing Director / ECD | Markus Maczey |
| Director ejecutivo de creación | Michael Reill |
| Director artístico | Philipp Elsner |
| Realizador | Peter Haueis |
| Director de fotografía | David Südel |
| Montador | Henrik Hühnken |
| Productor ejecutivo | Alexander Schildt |
| Productor | Jana Schneider |
| Compositor de música | Maximilian Olowinsky |
| Compositor de música | Felix Müller |
| Compositor de música | Florian Lackenmacher |
| Compositor de música | Henning Sommer |
| Compositor de música | Chris Buseck |
| Compositor de música | Sebastian Schütze |
| Junior Producer | Clemens Lockner |
| Compositor de música | Bernhard Pausch |
| Productor | Fabian Cordsmeier |
| Grade | Julien Von Schultzendorff |
| Sonido | Markus Roseneck |