Insights from Serviceplan Group

Silverside AI unveils Hypnovels, a Generative AI platform that will radically change the way books are consumed, promoted, and enjoyed. The platform, now in beta at hypnovels.com (password: reading2024), represents a powerful new AI marketing tool that allows authors to generate e… leer más

The complete rebranding of the ‘Holidays in Austria’ brand by Wien Nord Serviceplan celebrated its premiere on March 4th at the ITB international tourism trade fair in Berlin. The unique "Lebensgefühl Austria” (the Austrian outlook on life) is the focus of the campaign’s communication and de… leer más

    Recap of SXSW Trends by Alex Turtschan, Director of Innovation at Mediaplus Group  If you had to describe SXSW 2024 and the feeling we're leaving Austin with this year in a few words – you'd probably come up with an analogy that corresponds to the eve of a really big event or a drastic … leer más

A new Ramadan campaign from Serviceplan Arabia and Abdul Latif Jameel Motors – Toyota sector, embraces generosity during Ramadan. In the comedic spot filmed at Al Khobar's Corniche in Dammam, Saudi Arabia, and directed by Abdullah Khamees out of production house DeJaVu, Serviceplan Arabia a… leer más

  With a top spot as the 'Best Independent Agency' and a notable third place in the 'Agency Overall' category, Mediaplus has made its mark in the WARC 'Media 100' ranking.The Serviceplan Group, adding to the accolades, has ascended to first place in the 'Independent Networks' category of th… leer más