Insights from Serviceplan Group

After last year’s Ramadan campaign from Adbul Latif Jameel Motors and Serviceplan Experience set the standard for ads that capture the essence of togetherness during Holy Month, this year’s spot continues the story of a family’s Ramadan get together, with various family members en route to R… leer más

LEGO wins “Best Brand Overall” category, while dm-drogerie markt is named “Best Corporate Sustainability Brand.” LEGO, Nivea, and Bosch are the winners of this year’s special category “Best of the Best Brands,” marking the 20th anniversary of the Best Brands Awards. Highlights of the Gala,… leer más

Copperplate engraved GIFs engage a new generation of collectors for Switzerland’s leading antiquarian book fair.   Antique books, antique prints - and antique people. This is what awaits visitors to the Zurich Book Fair, Switzerland’s premier event for traders and collecters of rare antiquar… leer más

The right message is what counts when you want to reach several million consumers at the right moment. C&A has dedicated itself to this topic and put its European media budget out to tender. The task is to make C&A the "most human centric fashion brand" in Europe. Mediaplus Internati… leer más

Which brands are the strongest of 2022? This secret will be revealed on February 28, 2023, at the Best Brands Awards, Germany’s only study-based brand ranking. The top 10 brands in three of this year's categories have already been determined. On the occasion of the 20th anniversary year of … leer más