| Título | Cat |
| Agencia | LOLA MullenLowe |
| Campaña | Crack |
| Anunciante | Unilever |
| Marca | Magnum |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Helados |
| Sinopsis | Created alongside its global creative agency, LOLA MullenLowe, Magnum brings its unmistakable thick, cracking chocolate sound into the spotlight. The brand is committed to keeping its chocolate coating as thick as possible, making each bite so loud that it enhances the indulgence of every ice cream in its portfolio. But while consumers love it, the rest of the world may not be as thrilled. Elegance, pleasure, and chaos collide in a series of slow-motion films directed by Martin Werner, capturing the reactions triggered by an innocent yet loud Magnum bite. These films take viewers on a journey through a walk in the park, a silent library, a highly competitive pool match, and a relaxing evening at home. Set to roll out across cinema, TV, and digital platforms, the campaign will launch in multiple markets worldwide, including Europe, the UK, and Turkey. Each film is accompanied by matching print and OOH materials that capture the world's exact reaction when our lead characters give in to pleasure. |
| Medio | Televisión |
| Duración | |
| Lead Agency | LOLA MullenLowe |
| Realizador | Martin Werner |
| Director de fotografía | Nicolaj Bruel |
| Productor ejecutivo | Pablo Martinez |
| Head Of Planning | Camilla Facin |
| Digital creation | Lara Ramirez |
| Sound Designer | Adrian Aurelius |
| Fotógrafo | Alejandro Burset |
| Managing Director | Tom Elliston |
| Director creativo | Jan Tvilling |
| Efectos especiales | Jan Tvilling |
| Productor | Dani Molina |
| Responsable de la producción | Felipe Calviño |
| Empresa de creación sonora | Ballad |
| Productor ejecutivo | Gregers Mærsk Møller |
| Photographer Assistant | Gabriel de la Morena |
| Director creativo | Dante Zamboni |
| Montador | Rasmus Nyholm Schmidt |
| Jefe de decorados | Laura Sabat |
| Productor | Jorge Saade |
| Post Grading | Sam Gilling |
| Director ejecutivo de creación | Tomás Ostiglia |
| Producción musical | Big Sync Music |
| Miembro del equipo creativo | Ezequiel Scarpini |
| VFX Producer | Louise Bejerholm |
| Productor ejecutivo | Marcela Moracci |
| VFX Executive Producer | Lorène Lescanne |
| Director creativo | Jorge Zacher |
| Make-Up Artist | Manel Rosa |
| Miembro del equipo creativo | Josefina Mateo |
| Casting Director | Edu Prado |
| Jefe de cuentas | Sofía Pérez-Arellano |
| Strategy Supervisor | Bruno Yanagui |
| Digital creation | Rodrigo Muñoz |
| Social Media Manager | Ana Tejeiro |
| Digital creation | Blanca López |
| Head of Design | Juan Sebastián Moreno |
| Director de cuentas | María Victoria Rossetti |
| Ejecutivo de cuentas | Yuanci Vidal |
| Director de producción | Eva Lorenzana |
| Location Manager | Emilio Fenies |
| Director artístico | Aintzane Gurrea |
| Responsable de vestuario / estilista | Lucia López Spinola |
| Animals | Andrés Albarracín |
| Photographer Assistant | Alvaro Tomé |
| Director artístico | Mariano Legname García |
| Postproducción | Bacon X |
| Efectos especiales | Bacon X |
| Postproducción | ManvsMachine |
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