| Título | Birds |
| Agencia | LOLA MullenLowe |
| Campaña | Crack |
| Anunciante | Unilever |
| Marca | Magnum |
| Fecha de primera difusión/publicación | 2025 / 3 |
| Sector Empresarial | Helados |
| Sinopsis | Created alongside its global creative agency, LOLA MullenLowe, Magnum brings its unmistakable thick, cracking chocolate sound into the spotlight. The brand is committed to keeping its chocolate coating as thick as possible, making each bite so loud that it enhances the indulgence of every ice cream in its portfolio. But while consumers love it, the rest of the world may not be as thrilled. Elegance, pleasure, and chaos collide in a series of slow-motion films directed by Martin Werner, capturing the reactions triggered by an innocent yet loud Magnum bite. These films take viewers on a journey through a walk in the park, a silent library, a highly competitive pool match, and a relaxing evening at home. Set to roll out across cinema, TV, and digital platforms, the campaign will launch in multiple markets worldwide, including Europe, the UK, and Turkey. Each film is accompanied by matching print and OOH materials that capture the world's exact reaction when our lead characters give in to pleasure. |
| Medio | Televisión |
| Duración | |
| Lead Agency | LOLA MullenLowe |
| Productora | LOLA MullenLowe |
| Director ejecutivo de creación | Tomás Ostiglia |
| Director creativo | Jorge Zacher |
| Director creativo | Dante Zamboni |
| Miembro del equipo creativo | Ezequiel Scarpini |
| Miembro del equipo creativo | Josefina Mateo |
| Social Media Manager | Ana Tejeiro |
| Managing Director | Tom Elliston |
| Jefe de cuentas | Sofía Pérez-Arellano |
| Responsable de la producción | Felipe Calviño |
| Productor | Jorge Saade |
| Realizador | Martin Werner |
| Productor ejecutivo | Pablo Martinez |
| Productor | Dani Molina |
| Director de fotografía | Nicolaj Bruel |
| Jefe de decorados | Laura Sabat |
| Make-Up Artist | Manel Rosa |
| Postproducción | Bacon X |
| Efectos especiales | Bacon X |
| Efectos especiales | Jan Tvilling |
| Director creativo | Jan Tvilling |
| VFX Executive Producer | Lorène Lescanne |
| VFX Producer | Louise Bejerholm |
| Empresa de creación sonora | Ballad |
| Sound Designer | Adrian Aurelius |
| Productor ejecutivo | Gregers Mærsk Møller |
| Producción musical | Big Sync Music |
| Fotógrafo | Alejandro Burset |
| Productor ejecutivo | Marcela Moracci |
| Head of Design | Juan Sebastián Moreno |
| Digital creation | Rodrigo Muñoz |
| Digital creation | Blanca López |
| Digital creation | Lara Ramirez |
| Director de cuentas | María Victoria Rossetti |
| Ejecutivo de cuentas | Yuanci Vidal |
| Head Of Planning | Camilla Facin |
| Strategy Supervisor | Bruno Yanagui |
| Director de producción | Eva Lorenzana |
| Location Manager | Emilio Fenies |
| Director artístico | Aintzane Gurrea |
| Responsable de vestuario / estilista | Lucia López Spinola |
| Casting Director | Edu Prado |
| Animals | Andrés Albarracín |
| Montador | Rasmus Nyholm Schmidt |
| Post Grading | Sam Gilling |
| Postproducción | ManvsMachine |
| Photographer Assistant | Gabriel de la Morena |
| Photographer Assistant | Alvaro Tomé |
| Director artístico | Mariano Legname García |
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