| Título | Salon |
| Agencia | Conill |
| Campaña | Corolla Cross |
| Anunciante | Toyota Motor Corporation |
| Marca | Toyota Corolla Cross |
| Fecha de primera difusión/publicación | 2022 / 1 |
| Sector Empresarial | 4x4 |
| Lema | Striking Design |
| Sinopsis | “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling. |
| Filosofía | For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street. |
| Medio | Interactivo |
| Duración | |
| Productora | Prettybird |
| Responsable de la creación | Gustavo Sarkis |
| Director ejecutivo de creación | Veronica Elizondo |
| Director del grupo de creación | Martin Donovan |
| Director creativo adjunto | Brian Abadia |
| VP, Director Of Production | Carlos Barciela |
| Senior Digital & Innovation Producer | Kat Olschnegger |
| Senior Integrated Producer | Holly Otto |
| Productor ejecutivo | Bryan Sweeney |
| Music Supervision | Kristen Hosack |
| VP, Director Of Project Management | Sandy Mayer |
| VP, Managing Director | Anabel Ordonez |
| Group Account Director | Patty Mira |
| Jefe de cuentas | Lissete Jimenez |
| Group Account Director | Carlene Rowe |
| Associate Account Director | Kate Noble |
| SVP, Chief Strategy Officer | Laura Semple |
| Director of Strategy | Alejandro Oszust |
| Senior Strategic Planner | Caroline Hayward |
| Realizador | Max Malkin |
| Productor ejecutivo | Ali Brown |
| Director Of Production | Tracy Hauser |
| Productor delegado | Matt Wersinger |