H&M / A magical holiday

This year's holiday greeting from H&M is a modern and fashionable fairytale. The film, starring Nicki Minaj, Jesse Williams and John Turturro, is set in the suburb rather than the forest, with contemporary interpretations of fairytale creatures. The campaign is aired on 67 markets worldwide.

Client: H&M

Agency: Forsman & Bodenfors

Title: A Magical Holiday

Air date: 2017-11-28

Channel Used: TVC, Cinema, internet, PR, instore

Countries of Airing: Worldwide

Length: 03:19 min

Creatives : Karin Frisell, Anna Qvennerstedt, Johan Holmström

Copywriter Social media: Lycke Ramel, Agnes Uggla

Senior Account Director: Leif Sorte

Account Manager: Patrik Danroth, Martina Carlsson

Designer: Michelle Christiansen, Johan Fredriksson

Junior Designer: Marina Argén

PR: Maja Bredberg

Researcher: Leo Bovaller

Agency Producer, Film: Magnus Kennhed

Production Company: Rockson

Director: Johan Renck

Executive Producer: Magdalena Larsson

Producers: Annabel Ridley, Kalle Wettre

D.O.P: Laurent Tangy

Stylist: Elin af Geijerstam

Set Designer: Jan Houllevigue

Grading: MPC /Jean Clément Soret

Online: Syndicate

Editor: Johan Söderberg

Music: Krister Linder