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| Título | Repicturing Homeless - Karl-Heinz Story |
| Agencia | Havas Germany |
| Campaña | Repicturing Homeless |
| Anunciante | Getty Images / Fiftyfifty |
| Marca | Getty Images / fiftyfifty |
| Fecha de primera difusión/publicación | 2018 / 3 |
| Sector Empresarial | Publicidad y comunicación |
| Sinopsis | Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Darren Richardson |
| Director de publicidad | Hubert Ostendorf |