| Título | #LetWhatsInsideOut |
| Agencia | Havas London |
| Campaña | Care Sewn In |
| Anunciante | Campaign Against Living Miserably (CALM) |
| Marca | CALM |
| Fecha de primera difusión/publicación | 2019 / 10 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Filosofía | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
| Medio | Televisión |
| Duración | |
| Postproducción | Big Buoy |
| Director de publicidad | Ben Hawley |
| Director de publicidad | Andrew Brown |
| Group Chief Creative Officer | Mark Whelan |
| Miembro del equipo creativo | Aaron Howard |
| Miembro del equipo creativo | Matt Swinburne |
| Miembro del equipo creativo | Owen Hunter Jenkins |
| Miembro del equipo creativo | Brodie King |
| Miembro del equipo creativo | John Ogunmuyiwa |
| Diseñador | Lorenzo Fruzza |
| Diseñador | Ciaron Fitzpatrick |
| Director de cuentas | Alex Lindblom-Smith |
| Director de cuentas | Sophie Fletcher |
| Ejecutivo de cuentas | Hannah Thomas |
| Strategist | Ned Hodge |
| Strategist | Kerrie Boyes |
| Productor de la agencia | Dominique Strouthos |
| Productora | UNIT9 |
| Productor ejecutivo | Jenna le Noury |
| Productor de la productora | Andrew Davies |
| Director de producción | Lana Salfiti |
| Realizador | John Ogunmuyiwa |
| Director de fotografía | Adam Barnett |
| Montaje | Big Chop |
| Montador | Marika Shatova |
| Colorista | Jonny Tully |
| VFX Artist | Eileen Chan |
| Sonido | Tadeu Jungle |
| Ingeniero de sonido | Alex Wilson-Thame |