TítuloVertical Bike
Agencia
Campaña Vertical Bike
Anunciante Honda Motor Co., Ltd.
Marca Honda
Fecha de primera difusión/publicación 2022 / 4
Sector Empresarial Otros vehículos
Lema Transform to preserve the environment
Sinopsis "Vertical Bike is a unique creation that stems from our commitment to protect of our land. The great achievement that makes this piece unique is that we put aside the chainsaws and use there’s motors to build Vertical Bike, transforming part of the problem into the solution. This machine allows to climb the 35 meters of the palm tree in just 30 seconds, it is easy to transport through the jungle and has the capacity to support up to 90 kg”, said Yasu Arakaki, Chief Creative Officer of Ogilvy Peru.
Medio Product Design/Development
Duración

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