ABOUT STRATEGY

To have an idea that’s right, we make sure the creative strategy is right.
We don’t write strategic books for the sake of writing books. Nor create ideas just because they are cool. Good strategic thinking is like the perfect rush towards the goal.
You can’t help but score.

RETURN ON IDEA

Ideas are at the heart of everything we do. They make the difference for your brands.

For your business. We want your ideas to trigger emotions that trigger business.
Like you, we want to achieve the best ‘Return on Idea” as possible.
And take our share of accountability. We set clear communication objectives and measure them daily where we can.In order to go ahead as planned. Or correct where necessary.
We are willing to be paid accordingly.

EVERYTHING IS MEDIA

Brands should not, at all costs, abandon traditional media. They should at all costs abandon traditional thinking.
As the audience’s behaviour and media-consumption changes, the whole historical advertising concept changes.
“New media” are getting old.
“Old media” are to be used in a new way.
New “new media” have to invented. And reinvented.
All this within the simple vision that today ‘Everything Is Media’.

"Everyone is Media"

As social media take the power, the public takes the power.
People are less and less into believing what brands say about themselves. More and more into believing what peers say about a brand.
The public become the most powerful new opinion-makers of your brand.
The way you connect (or not) with them in their own eco-system will be decisive for the future of your brand.
The “narration” of communication and ideas has completely changed.
What worked before, does no longer work out there.

ABOUT WORKING RELATIONSHIPS

When the right people work on the right project at the right time, it’s a win-win situation for sure. And this is why our experienced Senior Management stays involved until the concept is approved. A Brand Leader acts as your single point of contact for whenever, whatever and wherever you want to communicate. And a dedicated Traffic Manager organises the agency into the most effective configuration to develop and implement the project. What we mean is: clients don’t have to take on juniors when they need seniors. Or visa versa.

ABOUT PEOPLE

We only work with the best. Both inside and outside the agency walls. For the simple reason that in a people’s business, people make the difference. We are not linked to a communication group that forces us to take ‘in house services’ even if they are not exactly what the client needs. We can and will choose the best people for the job, time and again.

ABOUT HAPPINESS

We do everything to make our people happy. Because happy people make great work. And great work is what makes people happy. 

FCB is filled with a diverse and passionate group of thinkers, creators, technologists and storytellers devoted to creating buzzworthy ideas that change consumer behavior. The global, fully integrated marketing communications agency celebrates local culture, flavor and expertise market-by-market. With over 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with 8,000+ professionals. At FCB, we work with a wide variety of clients including Levi’s, Dow, HP and NIVEA.