Título | Bag Switch |
Agencia | VCCP |
Campaña | Bag Switch |
Anunciante | Comparethemarket.com |
Marca | Comparethemarket.com |
Fecha de primera difusión/publicación | 2017 / 7 |
Sector Empresarial | Seguros |
Sinopsis | Ahead of Sony Pictures' summer blockbuster, Spider-Man: Homecoming, comparethemarket.com has launched a new multi-million pound, above the line campaign featuring Aleksandr and Sergei. Following the successes of previous film partnerships including Batman V Superman and Star Wars, comparethemarket.com has teamed up with VCCP and Sony Pictures Releasing UK on a 30 second advert. The new advert for Spider-Man: Homecoming is supported by a 360-marketing campaign, working with lead agencies VCCP Blue and VCCP Me, and is the first-time audiences will see meerkats, Aleksandr and Sergei, immersed into the film’s world, with the ad set in the Marvel Cinematic Universe. The TVC was directed by Dave Scanlon and produced by Steven Riley and Patrick Duguid at Passion Pictures, with additional visual effects executed by Method Studios, who also worked on the Spider-Man: Homecoming film. |
Medio | Televisión y Cine |
Duración | |
Sonido | Grand Central Recording Studios |
Productor ejecutivo | Andy Leahy |
Director ejecutivo de creación | Darren Bailes |
Director creativo | Matt Lloyd |
Miembro del equipo creativo | Dragos Giol |
Miembro del equipo creativo | Gareth Hunt-Sutherland |
Responsable de cuentas de agencia | Dan Wood |
Director de cuentas | Sam Daniels |
Productor digital | Joel P. West |
Colorista | Simone Grattarola |
Digital Production Company | Time Based Arts, London |
Sound Engineer | Ben Leeves |
Montador | Gus Herdman |
VFX Supervisor / 3D Lead Artist | Dave Walker |
VFX/Post Production | Passion Pictures |
Postproducción | Dave Kiddie |
Postproducción | Rushes |
Productor | Steven Riley |
Productor | Patrick Duguid |
Realizador | Dave Scanlon |