Título | Small But Mighty |
Brief | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
Agencia | Zulu Alpha Kilo |
Campaña | Small But Mighty |
Anunciante | Consonant Skincare |
Marca | HydrExtreme |
Posted | Noviembre 2019 |
Sector Empresarial | Salud, higiene y productos farmacéuticos |
Sinopsis | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
Medio | Case Study |
Responsable de la creación | Zak Mroueh |
Director creativo | Susie Lee |
Director creativo | Gary Watson |
Design Director | Ryan Booth |
Diseñador | Kevin Sato |
Diseñador | Gala Tanaskovitch |
Director artístico | Kevin Sato |
Director artístico | Caroline Sierra-Bornais |
Responsable de conceptos / redactor | Vinay Parmar |
Responsable de conceptos / redactor | Monika Leck |
Responsable de conceptos / redactor | Luke McNeill |
Director de publicidad | William Baker |
Director de publicidad | Kristina Breckon |
Studio Artist | Anna Harju |
Studio Artist | Ashleigh O’Brien |
Studio Artist | Andrew Martin |
Studio Artist | Brandon Dyson |
Studio Manager | Greg Hepinstall |
Productor de la agencia | Laura Dubcovsky |
Account Management Team | Nadine Arsenault |
Account Management Team | Lisa Sousa |
Account Management Team | Skye Gandy |
Fotógrafo | Sarah Azzam |
Print Production Company | Seamliss Graphics and Marketing |
Print Production Company | Flash Reproductions |