Zulu Alpha Kilo stands out as a maverick global indie agency within the fiercely competitive advertising industry dominated by global holding companies.
Launched in 2008 by renowned Creative Director Zak Mroueh, the shop has built a reputation as an industry outlier and is one of the most respected independent agencies in the world. With 130 Zuligans in Toronto, New York and Vancouver, the shop is a magnet for top global talent.
Staff are called “Zuligans” and the agency’s unique culture is passionate, entrepreneurial and fearless in its pursuit of groundbreaking ideas. Zulu has won top honors from Ad Age, as Small Agency of the Year and International Agency of the Year on two occasions . The shop was also named one of Forbes Best Small Companies, a list launched from Bo Burlingham’s book, Small Giants: Companies that Choose to be Great Instead of Big. Most recently, Zulu was named Independent Agency of the Year by Campaign US and the Drum UK’s Agency of the Year.
The agency’s content and innovation studio, Zulubot, has also set the shop apart from traditional competitors. The creative production playground is comprised of 9 edit suites, and audio recording suite and photography space. Zulubot’s team of creators, editors, AR/VR developers and producers bring ideas to life at lightning speed for clients. Zulubut is also one of Snapchat’s official AR partners, creating innovatve work in the AR space.
Whether it’s building an entirely new brand platform, social content, advertising or an immersive digital experience, Zulu is a full service, next-generation agency with a track record of delivering breakthrough work and growth for brands. Over the past 14 years, Zulu has delivered impressive results for brands like Audi, Corona, Puma, Uber, Subaru, Harley-Davidson, Coca-Cola, Whirlpool and Tim Hortons to name a few.
Since our inception in 2008, Zulu’s success has been underpinned by an operating philosophy and a set of strong agency values that guide every decision we make. How are we different? One of our secret ingredients is not chasing growth for growth’s sake. We only align ourselves with clients where the chemistry and fit are strong. This is ultimately what leads to world-class work and true partnership.
Our operating philosophy can be summarized in these four beliefs:
Fortune favors the bold. Our creative and business success is anchored by challenging the status quo and established norms in pursuit of excellence. We embrace change and inspire our clients to move beyond their comfort zone.
GROWTH IS NOT THE END GAME
One of our secret ingredients is not chasing growth for growth’s sake. We’ve seen too many great agencies grow the wrong way, take their eye off the ball and lose what made them great in the first place. Zulu is driven to be great, not big.
HONESTY & STRAIGHTFORWARDNESS
A truly collaborative team is honest and straightforward with one another. We’re wired to be direct, so you always know where we stand. If we screw up, we raise our hand and tell you so. That builds trust with both staff and clients, and trust is the foundation for creating amazing work.
We don’t divide ourselves into departments. Instead, everyone at Zulu is part of a single company-wide creative group. Whether someone does finance, production, accounts, or strategy, at the end of the day our common goal is to be part of groundbreaking creative work.