Holes in Our Day
- Marca: ParticipACTION
- País: Canadá
- Anunciante: ParticipACTION
| Título | Holes in Our Day |
| Agencia | Zulu Alpha Kilo |
| Campaña | Holes in Our Day |
| Anunciante | ParticipACTION |
| Marca | ParticipACTION |
| Fecha de primera difusión/publicación | 2025 / 1 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | We all know the benefits of being active, yet the limited free moments in our days often slip away, consumed by sitting, scrolling, and binge-watching. That’s why ParticipACTION, a not-for-profit organization, launched a new brand platform encouraging Canadians to remove the barriers to physical activity and make room to move. In the launch spot, a larger-than-life hole serves as a powerful metaphor for the holes of free time we can create in our day. The film begins on a procession of people, all dressed in athletic attire, marching through the countryside each with a curious object—a man pushes a giant boulder made of screens uphill, another labours forward entangled in video gaming equipment, and another inches along the ground in a worm of blankets and cushions. As they approach the hole, they triumphantly throw their barriers into the void. Set to Wagner’s ‘Lohengrin’, the scene dramatizes the cathartic feeling of letting go of the things holding you back from living your most active and healthy life. |
| Medio | Televisión |
| Duración | |
| Agency | Zulu Alpha Kilo |
| Responsable de la creación | Jenny Glover |
| Responsable de la creación | Brian Murray |
| Director creativo | George Ault |
| Responsable de conceptos / redactor | George Ault |
| Director creativo | Jacob Gawrysiak |
| Director artístico | Jacob Gawrysiak |
| Director de publicidad | Rebecca Jones |
| Programación web | Rebecca Jones |
| Responsable de cuentas de agencia | Robyn Morrissey |
| Responsable de cuentas de agencia | Jaya Rizzi |
| Chief Strategy Officer | Heather Segal |
| Strategy Team | Cameron Fleming |
| Strategy Team | Kiana Ohori |
| Director of Integrated Production | Ola Stodulska |
| Programación web | Ola Stodulska |
| Productor | Steven Czikk |
| Media Agency | Bale M |
| Media Agency | M&K Media |
| Media Team | Jennifer Young |
| Media Team | Faebri Michetti |
| Productora | Spy Films |
| Programación web | Spy Films |
| Realizador | Nick Roney |
| Programación web | Nick Roney |
| Programación web | Marcus Trulli |
| Productor ejecutivo | Aasttha Khajuria |
| Editorial | Nimiopere |
| Programación web | Nimiopere |
| Montador | Graham Chisholm |
| Managing Partner | Graham Chisholm |
| Programación web | Graham Chisholm |
| Assistant Editor | Shalini Menon |
| Programación web | Shalini Menon |
| Productor ejecutivo | Jenna Edwards |
| Programación web | Jenna Edwards |
| Efectos especiales | CPI Colour |
| Efectos especiales | Alter Ego |
| Finishing | CPI Colour |
| Finishing | Alter Ego |
| Programación web | CPI Colour |
| Programación web | Alter Ego |
| Programación web | Eric Whipp |
| Programación web | Darren Achim |
| Productor ejecutivo | Hadas Grossman - VP |
| Productor ejecutivo | Hilda Pereira |
| Programación web | Hadas Grossman - VP |
| Programación web | Hilda Pereira |
| Productor | Mariya Guzova |
| Empresa de creación sonora | Boombox Sound |
| Programación web | Boombox Sound |
| Productor ejecutivo | Umber Hamid |
| Director creativo | Chris Stilladis |
| Sound Designer | Kara MacKinlay |
| Productor | Henry Eugenio |
| Artista de producción | Sean Lacdan |
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