| Título | Reach Across the Aisle Case Study |
| Agencia | MullenLowe Global |
| Campaña | Reach Across the Aisle |
| Anunciante | JetBlue Airways |
| Marca | JetBlue |
| Posted | Noviembre 2016 |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Sinopsis | As the US government faced deadlock and serious division, JetBlue embarked on a social experiment to prove that compromise can be win-win. 150 total strangers on-board a JetBlue flight were challenged to “reach across the aisle” and win a free round trip ticket to anywhere in the world. The challenge? Everyone on the flight had to agree upon the same destination. Either we all go, or no one goes. |
| Medio | Case Study |
| Duración | |
| Creative Agency | MullenLowe U.S. |
| Director creativo | Mark Wenneker |
| Director creativo | Tim Vaccarino |
| Director creativo | Dave Weist |
| Responsable de conceptos / redactor | Tim Bildsten |
| Responsable de conceptos / redactor | Nick Olish |
| Director artístico | Ryan Montgomery |
| Director artístico | Jay Spahr |
| Realizador | Rob Apse |
| Productor de la productora | Liza Near |
| Productor de la productora | Eric Skvirsky |