TítuloHilfiger Island #WISHYOUWEREHERE
Agencia
Campaña Hilfiger Island #WishYouWereHere
Anunciante Tommy Hilfiger
Marca Tommy Hilfiger
Fecha de primera difusión/publicación 2016 / 5
Sector Empresarial Ropa
Filosofía IMA and Tommy Hilfiger decided to create a campaign where an influencer strategy is combined with an innovative digital platform because Influencer marketing leads to direct buying behaviour. In this way the platform facilitates the effect of influencers on consumers. Influencers are the starting point of the full campaign that also entails in store activations. 
Medio Sitios de Internet
Más información http://hilfigerisland.com/intro
Responsable de vestuario / estilista
Fotógrafo
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Web designer
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Director de publicidad
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