Visit Salt Lake. It's sweet.
- Marca: Salt Lake County
- País: Estados Unidos
- Anunciante: Salt Lake County
| Título | Visit Salt Lake. It's sweet. |
| Agencia | DEPT® |
| Campaña | Visit Salt Lake. It's sweet. |
| Anunciante | Salt Lake County |
| Marca | Salt Lake County |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Destinaciones (Países y lugares) |
| Sinopsis | Salt Lake has long been defined by its stunning mountain backdrop, world-class outdoor recreation, and rich cultural scene. Surrounded by the Wasatch Mountains, it offers scenic trails, breathtaking views of unique natural wonders, and the Greatest Snow on Earth®. But there’s something more—something visitors can’t quite put into words until they experience it. Now, Visit Salt Lake is calling it like it is: “It’s Sweet.” In its new brand campaign, Visit Salt Lake, the organization responsible for the recruitment, retention, and promotion of Salt Lake as a convention, sports events, and leisure destination, highlights Salt Lake’s effortless blend of urban and outdoor experiences. Here, adventure isn’t hours away—it’s just minutes from downtown. Whether exploring trails, hitting the slopes, or diving into the vibrant arts and culinary scene, Salt Lake defies expectations in the best way. And with this campaign, Visit Salt Lake is inviting visitors to discover the magic of the destination year-round, especially during the often-overlooked shoulder seasons of spring, summer, and fall. This is the first campaign developed after Visit Salt Lake named global digital agency DEPT® as its Creative Agency of Record, and Hello Yellow as its Media agency. Following a competitive pitch in 2024, the agencies became responsible for the brand campaign and media rollout that aims to transform Salt Lake into a must-visit destination by generating widespread awareness and capturing the imagination of travelers. This push is also part of a long-term plan to raise awareness for Salt Lake, as it was recently awarded the honor of hosting the 2034 Olympic Games, for the second time. |
| Medio | Interactivo |
| Duración |
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