Información de Contacto
420 Lexington Avenue, Suite 1756New York NY 10170
Estados Unidos
Teléfono:
+1 212.488.4769
Sitio Web:
ipny.com
Tom Steadman
Managing Director
Teléfono: 212-488-4774
Basic Info
Competencias principales:
Digital, Marketing Services, Marketing directo, Sanidad, Finanzas
Fundada en: 2012
Empleados: 30
Premios: 7
Creaciones: 88
Clientes: 16
Competencias principales:
Digital, Marketing Services, Marketing directo, Sanidad, Finanzas
Fundada en: 2012
Empleados: 30
Premios: 7
Creaciones: 88
Clientes: 16
IPNY, Inc.
420 Lexington Avenue, Suite 1756New York NY 10170
Estados Unidos
Teléfono:
+1 212.488.4769
Sitio Web:
ipny.com
Tom Steadman
Managing Director
Teléfono: 212-488-4774
Making a Sensitive Conversation the Right Conversation—Marketing to Late-stage Patients
As published in PM360
Patients with late-stage terminal diseases facing end of life challenges don’t want pink campaigns promising hope and promoting positive thinking. In fact, those type of campaigns may even cause ill will among the patients they are trying to reach. Andy Semons of Interplanetary offers marketers some advice for how to best rethink their approach to campaigns meant for late-stage cancer patients or other terminal diseases…
Continue reading the entire article at PM360.