IPNY (formerly Interplanetary) is a communications agency that grows your business measurably and creatively.
We work with marketing leaders in complex categories to solve their brand-growth challenges and help drive bottom-line quantifiable results by creating unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board.
The five partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise.
Our most successful partnerships have been with mid-sized clients facing big, complicated challenges with tight deadlines. We are particularly adept at (and enjoy) working with clients in complex categories, such as financial services, healthcare and all types of nonprofits. And unlike many of our small agency peers, we can tackle multifaceted marketing challenges and help fill resource gaps.
We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel.