TítuloTents of Hope
Agencia
Campaña Tents of Hope
Anunciante Havas Spain
Marca Accem
Fecha de primera difusión/publicación 2023
Sector Empresarial Publicidad y comunicación
Sinopsis Imagine leaving your country abruptly due to conflict or persecution for your identity or beliefs. Overnight, you go from being a Creative Director or Chief Marketing Officer to simply a "REFUGEE." This is the reality for 130 million people worldwide. We aimed to showcase the hidden potential, talent, and experience within refugee camps. Using actual tent fabric, we printed the CVs of individuals living there. These unique resumes were sent to institutions, public agencies, and top companies in the country. Today, refugees are being considered in their hiring processes, offering them a chance for a brighter future.
Medio Relaciones públicas
Duración

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